You need fans… You want to become a business people rally behind. Why do you think some brands get so politically motivated? 🤨 Why do you think this ramen shop sold 1.5 million ramen bowls even when their content shows zero ramen? What you offer is very important. But how and why you offer them is equally vital to turning people’s curiosity into support. Our purchases are often linked to how we see ourselves. We buy beyond the product. We buy the identity. Our identity after wearing our...