…if they’re not, you're doing something wrong. This cold call opening script demonstrates the right way to approach unassuming customers. First, lead with clear intention. “I gotta be honest with you. This is a cold call…” People generally respond better when you approach them with zero pretense. If you start on an honest note, you put yourself in a different category than sales pitches operating in a place of deception. Unfortunately, they’re a handful. And people have enough negative...