Stop spending your time reframing our natural tendencies. We’re built to enjoy instant gratification. Primitive versions of us used to hunt, eat, and play. Nothing in between. Today, businesses are using this to their advantage. Months of balanced diet and exercise turned into weight loss drugs. One hour of cooking turned into 3 minutes of heating up instant noodles. Facebook used to not have a newsfeed to doom scroll with. What does this have to do with you? Well, you’re a business—I trust...
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